Baleno Creates New Brilliance In Leisure Wear Industry

The huge market space has attracted more and more competitors to join. In twenty-first Century, the competition in the casual wear market has become more and more intense. The market structure has also undergone some changes. The domestic leisure brands, represented by Metersbonwe and YISHION, have suddenly risen, and have led the rise of the casual dress brands in Wenzhou, Dongguan and Zhongshan.

What is particularly worth mentioning is that Metersbonwe, the Wenzhou brand without factory, has played a virtual role in virtual business. Even in Hangzhou, it has opened an area of more than 5000 square meters, which is known as the largest single brand clothing store in Asia.

As the most attractive person (especially young people).

In the traditional bold and powerful, JEANSWEST took advantage of the strong strength of its parent company Hongkong sun rising group to take advantage of the way of self run stores in the whole country, and opened up more than 1000 self operated terminals, its market position has been relatively consolidated. Giordano obviously has a strong grasp of the trend of product development ability, occupies a certain advantage in products, and firmly attracts a loyal group of consumers.

Baleno has to face both the old rivals' attack and the new rivals' siege.

In the left and right sides, Baleno launched another brand strategy and launched many other brands.

    班尼路的北京路

Guangzhou Beijing Road, known as "the first commercial street in Southern China", is also a barometer of China's casual wear market.

Because a few major leisure giants originated in Guangdong, all of them have invested heavily in Beijing to create an image window.

But today's Beijing Road, in the apparel industry's colleagues, seems to have become Baleno's Beijing Road, because Baleno has successively taken the most store in Beijing Road, leading the way in Beijing road.

From the entrance of the Zhongshan road five Beijing road to the Guang Bai department store, the best and most prosperous section of Beijing road is the king of land king. The best store location here is occupied by the word Baleno's six major brands. Only Giordano and YISHION have reserved a prominent position to compete with them.

And the Beijing has moved back from its original gold position to the department store at the southern end of the Beijing road. The JEANSWEST store seems to have disappeared from the road.

No wonder people in the industry want to exclaim, Baleno is crazy!

Behind the crazy is of course the support of strength and confidence. Let's try to think about how much money Baleno has to pay for these stores every year in Beijing Road, Guangzhou's land king.

There is no doubt that if there is no market benefit, Baleno will certainly not make such a big hand.

In addition, there is a joint Baleno special store near the north entrance of Beijing road. In the south end of Da Nan Road, namely, No. 229 Beijing Road, there are two shops with Baleno and natural clothes, which are also mainly processing special items.

At the end of the two plus shops, plus the golden location in the middle, there are at least ten Baleno stores in Beijing road. It seems that Baleno is really very fond of Beijing road.