China Textile Creative Clothing: Distribution Platform Is About To Go Online.

It is reported that China Textile creative clothing distribution platform will be on-line trial run. Compared with the traditional e-commerce platform, the biggest bright spot is "distribution" and "design innovation".

　 "Distribution"

According to the monitoring data of the China Electronic Commerce Research Center, as of December 2011, the number of enterprises in China's B2C, C2C and other electric business models has already reached 20750, and the China Electronic Commerce Research Center expects that in 2013, China clothing The scale of online shopping market will reach 407 billion 610 million yuan.

Online sales are obviously cheaper and fast. So in recent two years, more and more enterprises are aware of the necessity of e-commerce. Who can not be moved by the huge consumer market of hundreds of millions of Chinese Internet users? But the current network is flooded with millions of C2C and B2C stores. The big cake of "online shopping" has been carved up into numerous small fragments.

Now how do we integrate into the overwhelming tide of electricity supplier? One answer is to learn to use network distribution as soon as possible, collect these "small fragments" one by one, and finally converge into a "substantial" market share.

The development of network distribution is more advantageous. Clothing brand The rapid development of the network is because the traditional enterprises that are relatively unfamiliar to the Internet can make quick use of Internet users (network distributors), divert their antennae to the offline areas, sell untouched areas, and realize the rapid expansion of brands. The advantage of network distribution is that it can flatten out the distribution business, which avoids the pressure of channel control brought by deep distribution in traditional channels, and at the same time, it will be more direct to grasp the market context. At present, the biggest concern of a large number of sellers of "crown" and "diamond" is "hoarding goods". Therefore, the idea of distribution is more acceptable to them.

　 "Design innovation"

The China Textile creative clothing distribution platform has introduced the designers team, such as Wu Haiyan, the "China top ten fashion designer", Zhang Yichao, Zhu Wei, and other famous fashion designers in China to the electricity supplier field. It has created a network channel for designers to display and sell their own works. It has sought for access to product design innovation for apparel brand enterprises and online store suppliers, and provides a platform for the end consumers to directly select designer products, thereby changing the connotation of the commercial operation of the original online sales products.

116 of "China Textile Center" Mission Runway After more than two years of operation, the creative park has preliminarily completed the form aggregation of designers. However, the development of designers is still in a state of "single fight". There is no strong integration between designers and creative gardens.

In the operation of China Textile creative clothing distribution platform, China's 116 fashion design creative park is the broker of the designer. It is responsible for promoting the designer's design works online, leading the design service business, and participating in the sales and design service revenue sharing of the designer as a platform operator. The close relationship between the "business ties" has made a fundamental change in the relationship between the designers and the "116".

The trial run of China Textile creative clothing distribution platform is a solid step for us to explore "designer management" and "business designer".