Professor Lang Xianping On The Scene To Help ABC Children'S Wear 2013 Summer New Conference

According to authoritative data, by the end of 2011, there were nearly two hundred million children aged 0-12 years in China. The average size of children's products has exceeded one trillion yuan per capita expenditure of 5000 yuan per person per year.

Huge population base and

Capacity promotes the upgrading of children's industry and rapidly promotes the brand process of Chinese children's products enterprises.

At the same time, the rapid development of China's children's industry has attracted the attention of many economists, experts and scholars at home and abroad.

In September 20th, sponsored by Zhejiang Lishui municipal government finance office and Lishui leading cadre Network Institute, China's children's products industry development trend forum and ABC children's wear 2013 new summer product conference hosted by China children's products Co., Ltd. were held in Lishui in 2013.

It is reported that Professor Lang Xianping, a famous economist, helped to focus on issues such as the trend of China's economic development in 2013, how to deal with the crisis in traditional industries, and how to innovate the footwear industry. The dialogue with the chairman of the China Fashion Association, Jiang Hengjie, the famous fashion critic Mao Lihui, the general manager Lin Xiaolin of Noah, the chairman of the China (ABC) children's wear Co., Ltd. Zhang Limin, and other experts, scholars and business elites, together to make suggestions for the rapid rise of the children's industry.

It is worth mentioning that this is also the first time that Professor Lang Xianping has focused on the children's products industry and published his personal views on China's children's products industry.

At the meeting, Professor Lang Xianping said: since 2000, the growth rate of children's industry has reached 30%, which is far higher than the growth rate of GDP9% in the same period. The family structure of "4+2+1" has become the mainstream of the society, and the status of children in the family and society has been increasing. Children's consumption far exceeds the growth rate and growth potential of the adult consumer market.

Lang Xianping believes that the consumption crisis makes China

The market has formed an unprecedented M consumption.

The so-called M consumption, that is, 14% of the ordinary people only buy high-end products, so that high-end products are hot.

And 86% of the people are poorer, unable to afford medium products, and they are buying low-grade products, making the mid-range products begin to shrink.

M consumption will dominate the future consumer market in China.

In view of the development trend of children's shoes and clothing industry in China, the participants thought that in the past 10 years, the rapid upgrading of consumption and industrial upgrading promoted the rapid growth of China's children's industry. But in general, the development of children's footwear industry in China is still at the initial stage, and there are still many problems.

For example, the low concentration of industries, the large number of domestic superior enterprises and famous brands, the small scale of most domestic enterprises, the weak ability to resist risks, the lack of long-term planning and so on, which seriously restricts the upgrading of the whole industry.

At this meeting, ABC children's wear also released new products in the summer of 2013, attracting the attention of the guests.

In the summer of 2013, the new ABC product integrates the brand concept of ABC children's clothing brand "love, let TA to create" into the commodity planning. Taking the "global travel" as the design inspiration, using the wonderful things and cities in the world as the theme of creation, we create a brand product full of fantastic imagination.

It is reported that the China Federation of Commerce statistics show that: ABC brand in 2009 -2011 consecutive three years to rejoin China

The market share is the first and the top ten of China's children's wear market share. The outstanding market position has laid the leading brand position in the children's footwear industry.