Exclusive Interview With Ye Jie, Chairman Of The European Angel Brand

P, you and I have no idea what the future of Chinese brand will be, but we are sure that it will be decided by the operators of these brands today, what they do, what they pursue and what they insist on.

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In 2012, Ye Jie, chairman of the European Angel brand decided to change the brand style of P.

Today, after the pformation, the European Angel Brand seems to be on the wing.

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< p > it is also clear that in March 12th, the first day of the reporters came to the scene of the Mode ShanghaiENK in Shanghai. The flow of people was spreading in the exhibition hall of 206 brands at home and abroad.

If the audience "go" is not attracted, then "stop" must be due to the smell of business opportunities. Don't forget to find that the market "new black horse" is the purpose of too many visitors.

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The interview between < p > and < a href= "//www.sjfzxm.com/pioneer/ > > Ye Jie < /a > was also completed under many interruptions, because people kept coming in to talk with her. There were also many onlookers who took pictures and talked about the booth.

For the first time in Shanghai, the Wenzhou women's clothing brand European angel is obviously one of these new black horses.

This is also expected. Unlike the CHIC exhibition held in Beijing, every booth in the ENK exhibition is the same pattern, and there is not much decoration. Most brands only bring their new products of the season to the exhibition to display.

But the "European angel" of heart has brought a lot of display props, antique recordings, screens, central island display tables and so on. This is still very eye-catching in the "homogeneity" booth! < /p >

< p > < strong > pformation is not groundless. < /strong > < /p >

< p > people in the industry know that < a href= "//www.sjfzxm.com/news/index_c.asp" > Wenzhou brand < /a > has always been low-key, and is not keen on publicity or participating in "external" activities.

This time, the "European angel" as the brand name of Wenzhou came to Shanghai to participate in the exhibition. In fact, it has a lot to do with the pformation of the brand in last year's "style".

The European angel, who has always been a mature temperament, changed its past style in its new autumn and winter products in 2012, turning its target customers to women with a psychological age of 25-35.

The brand is no longer "silent". Its style has become younger, fashionable and personalized.

"Because the times have changed, women in the new era are the main force in the consumer market. Their minds are more advanced, they know how to recognize and dominate their charms, and they pursue the style of fashion personality instead of being static." Ye Jie, chairman of the European Angel brand, told reporters.

However, this change of positioning has also made the brand gain quite a lot in this season. The new product has a good feedback on the market, and its sales performance has been greatly improved than before. Not only has a lot of new consumers been harvested, even the old customers in the past feel that it has injected vitality into itself, and has begun to re-examine the brand.

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< p > this great change seems to have taken a pair of wings for the brand to reach the hearts of women.

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< p > when asked about the proceeds of the exhibition, Ye Jie said, "revenue is what every exhibitor wants, such as increasing popularity, finding good customers, etc. but the European angel wants to see the advantages of other brands through this platform, find their own shortcomings, and then make progress."

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< p > < strong > prepared "angel" < /strong > /p >

< p > not all brand executives can personally grasp the brand style. Especially in Wenzhou, the mobility of designers is very large. Many enterprises complain repeatedly about the lack of talents, and no good design team has become a big problem for many enterprises.

For such a predicament, the emergence of "European angel" is more like preparation.

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< p > "good designers have been excavated. The mobility of designers is hard for us to grasp.

But the "European angel" is not afraid of such loss because our position is controlled by ourselves rather than by a designer.

No matter which designer comes to the European angel, it must be designed according to its brand style, not because of the idea of which designer to follow, and every season's new product Ye Jie will look at it personally, from the style, the edition to the fabric, and will not miss any details.

The European angels are coming along this way, and ye Jie has learned a lot from his friends' experience.

"Many of my friends around me are in the clothing business. I was thinking about doing business in the weaving shop at that time. I would like to do my own brand in the future, because the brand can really be passed down, even after one hundred or two hundred years, it will always exist."

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If the brand operator abandons the idea of "making the brand as a way to make money" and regards the development brand as a lifelong career, then we have reason to believe that the fashion dream made by Chinese brand will come to p reality. "--EndFragment--"

Ye Jie is full of such insistence, "European angel" is precisely by virtue of such a stamina along the way, constantly improving, and constantly upgrading.

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< p > < strong > "hundred changes" women's service < /strong > < /p >.

< p > when it comes to brand new products, ye Jie can tell the reporters in a continuous way, because she really knows too much.

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"P >" 2013 spring and summer new products, "European angel" used a lot of lace fabrics, because it can give women the most charm. In terms of edition, we attach great importance to the modification of the female body with the outline of the coat. And now many mature women are getting thicker because of the age. So we have designed many styles of bat sleeves and bubble sleeves to make the customers' body strong and avoid weaknesses. In addition, the style of "European angel" provides customers with different styles of styles so that they can match their own styles, such as the neutral coat that has been circulating in recent years.

We just hope to pass on the fun to our customers.

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< p > If today we still stay in the idea of "only one style and make it specialized", it will be difficult to follow the trend.

Because women are changeable, her preferences not only change with age, but also change with dressing occasions or even mood.

With the current white-collar women, they do not need only standardized professional clothes. They also need relatively elegant casual wear, which is certainly not the same as the style provided by casual wear brands.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > European Angel < /a > is precisely aware of this point, only to provide its consumers with so much goods support.

Of course, this is not to say that we should "catch" customers on a large scale, but to meet the diverse needs of their guests in life.

"As the providers of their clothing, we should provide them with clothes for different occasions. We can't provide them with limitations, so we can't let them find no suitable clothes."

Ye Jie said that she is also a woman at this age. Her current state is also "uncertain". She will wear casual clothes and wear very feminine clothes.

"Every woman must change. If she stays the same every day, it is equivalent to wearing the same dress."

The "European angel" is born for the "hundred changes" of women.

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< p > in Wenzhou, the European Angel brand has a magnificent living hall, and there is always such a picture in the Museum: in the rich VIP area, several men are enjoying coffee and tea, sitting there leisurely waiting for the accompanying women; women, trying one after another, putting pose before the dressing mirror, running from the locker room from time to time, asking the men's advice, and then "checking" themselves, continuing to select the clothes that are gratifying, which seems to have forgotten the time.

This scene is like a scene at home, warm and natural.

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Nowadays, the services of the European angels are still upgrading. "We will provide more targeted services to VIP customers, such as the guidance of the overall image, or help them customize their styles," P said.

In the future, the brand also plans to form an alliance with barber shops, beauty shops and other places closely related to women to provide more services for VIP customers.

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