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Nike Launched The Seventh Generation Of Durant Signature Shoes Inspired By Lightning.

2014/6/27 16:00:00 52

Kevin DurantNikeSports Shoes

< p style= "text-align: left > > it is said that lightning does not strike the same place two times.

In fact, a href= "http:// sjfzxm.com/DESIGN/designer/index.asp" > Kevin Durant < /a > also, everywhere on the court will be the place where he attacked.

This time, < a href= "http:// www.sjfzxm.com/news/index_x.asp" > Nike < /a > launched the seventh generation signature of Durant, a href= "http:// www.sjfzxm.com/news/index_x.asp" > shoes < /a >, which is designed for the new (regular season) MVP and basketball world's most dynamic star.

KD7 combines leading performance innovation and integrates colorful stories about Durant's meteorology, which has been fascinated by children since childhood.

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< p style= "text-align: center" > img align= "center" border= "0" alt= "src=" /uploadimages/201406/27/20140627160054665301.jpg "/" < < >.


< p style= "text-align: center >" Durant's seventh generation signature shoes "< /p >


< p > < strong > Durant's requirement < /strong > < /p >


Less than 18 months ago, Durant began working with Nike designer Zhang Chuanxi (LeoChang) to create KD7 together. P

The challenge is how to do better than KD6, and KD6 is Durant's favorite basketball shoes. He wore 32 points, fourth crowns and scored MVP titles.

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< p > "I have been very good at working with Nike all the time. I have the confidence to ask Leo for my specific requirements for sneakers."

Durant said, "in the design of KD7, I desperately need a basketball shoe that allows me to move quickly and has strong support and stability.

Besides, I hope I can rejoin the design of the bandage. "

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< p > < strong > Design Innovation: integration of performance < /strong > < /p >


The performance goal of P < Leo to KD7 is to provide speed and forefoot flexibility for Durant to provide point guards, while providing stability and support for power forwards.

< /p >


< p > Leo completed the design challenge of "the best of both worlds" with seamless front foot mesh, dynamic fly line technology and NikeZoom.

The bandage of the middle foot is designed to pition between the front and the heels.

The designer also combines the Hyperposite support at the heel with the newly developed visual NikeZoomAir air cushion to provide responsive shock for the shoes.

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< p > Hyperposite technology was first applied to Durant's signature sneakers, providing a good support for the MVP's continuous improvement in indoor shot shooting and rebounding.

The unique appearance of Hyperposite comes from the improvement of the original Foamposite, and is also a tribute to Durant's hometown of Maryland.

Durant's hometown is affectionately known as DMV-DC- Maryland (Virginia) (Virginia).

Foamposite has made its debut in NikeAirFoampositeOne since 1997, and people in Maryland have been very fond of Foamposite for twenty years.

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< p > < strong > design inspiration: lightning strike < /strong > /p >


< p > Durant was determined to become a meteorologist when he was young. The design of KD4Weatherman color matching introduced in 2011 is the first manifestation of this inspiration.

The theme continues to be passed on in the KD series fifth and sixth generation signature sneakers, and is further reflected in KD7.

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< p > KD7 color design originates from lightning, more specifically, the average temperature of a lightning - 35000 degrees Fahrenheit.

This is also based on Durant's desire to have lightning speed.

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Less than P > KD735000Degrees, the vamp is bright mango color, fluorescent color with dark grey, which symbolizes lightning as the essence of electricity.

The stratospheric patterns and tribute to lightning run through the design of soles and Swoosh.

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< p > each KD7 color match has Durant's personal clues: Durant's hometown's Maryland profile is embedded on the outsole, while the band contains the names of Durant's mother Wanda, grandmother Barbara, father's Wayne and brother Tony.

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Each of the five KD7 colors in the P season will continue the theme of the weather and will be unveiled at today's KD7 global conference.

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< p > < strong > juvenile athletes < /strong > < /p >


< p > KD7 will also introduce shoes for children from preschool to primary school.

Each version is specially designed for foot development at a specific age. The flexibility of the soles is the primary consideration.

KD7Carnival color matching for young athletes will be launched in August.

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From July 12th to July 12th, the KD735000Degrees color matching will be on sale at Nike.com and the global retail store P.

KD7July4th color matching was first launched in June 28th.

KD7 can also be customized by Nike.com/NIKEiD.

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