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Pop Color: Focus On The Key Color Trends In Autumn And Winter In The Next Two Years

2022/12/28 20:05:00 1

People pay more attention to the overall physical and mental health, the general understanding of environmental issues and the continuous demand for outdoor leisure and relaxation will improve the key position of natural and quiet colors. Driven by people's need for healing, exploration and transformation, colors will become more full-bodied, saturated and revitalized. Therefore, 2024/25 China's key color forecast covers a variety of lifestyle elements and driving forces that will affect consumers in the future, including health, exploration, transformation, simplicity and pleasure.

Core Color

Apricot yellow

The color of apricot yellow in 2024 will be popular until autumn and winter, which is still the key color in the autumn and winter of 2024/25 in China. In this uncertain period, apricot yellow is particularly important, representing hope, tolerance and enthusiasm. Apricot yellow is reminiscent of the word "赪赪 Xia" in China. It is used to describe orange clouds at sunrise and sunset. This orange color is closely related to nature, beauty and vitality in China.

> Burberry

> Dsquared2

> MTG

> Fendi

> Xu Zhi

> Jil Sander

> Palmer Harding

> Issey Miyake

Core Color

Cool and brown

Cool touch tea color has soothing and tranquil characteristics. This color is related to nature and technology, and emphasizes the importance of developing natural biological and plant based materials, dyes, pigments, and energy sources. The soothing, relaxing and meditative colors are more attractive in the age of anxiety. The cool tea color is a perfect combination of plant green and mindfulness powder wax. In addition, the cool touch of tea reminds people of China's long history of tea culture. Tea making and drinking are an important part of Chinese culture, which makes people feel relaxed.

> XU ZHI

> Prada

> Dsquared2

> Fendi

> Jil Sander

Core Color

Classic Brown Grey

The tranquil and calm neutral color returns, becoming an important color group in the autumn and winter of 2024/25 in China, including the elegant classic brown gray. Classic brown grey has a warm feeling. Its brown tone can remind Chinese consumers of the natural environment. Classic brown grey can be primitive and simple, but also exquisite, which makes it suitable for a variety of product categories. This color confirms that the cross seasonal color with long-term appeal is still important, because consumers are eager for more durable products and more durable colors. Such natural mid tones will attract consumers who pursue a sense of balance.

> DESCENTE ALLTERRAIN

> Paloma Wool

> Gucci

> Burberry

> Dsquared2

> Jil Sander

Core Color

Force Blue

Force Blue confirms that color matching is still important in elegance, reflecting the slow pace of life and the pursuit of "appropriate". The commercial attraction of Force Blue is consistent with the sense of stability, gentleness and balance. When this blue is used in digital and meta cosmic scenes, it has a sense of experience and surrealism.

> Jil Sander

> Gucci

> Paloma Wool

> Burberry

> Fendi

> XU ZHI

Core Color

Midnight Plum

In Chinese tradition, purple symbolizes mystery, power, spirituality, divinity and immortality. Now, purple is the embodiment of love and romance. The midnight plum color is a powerful deep purple, reminiscent of mystery and imagination, which is consistent with consumers' desire to escape from reality.