Visiting Chief Designer Jenna Lyon

It is emphasized that human interpretation and popular participation have become another popular and clever marketing method in the latest fashion circle. The fashion brands that are accustomed to serving only "insiders" start to turn fashion into a way of life that everyone can enjoy.

The US brand has always been fashions with a pioneering attitude.

This concept brings a new online experience of "Hello, World!", the chief designer of J.Crew.

We also share with us the story behind this topic.

10 fashion pioneers from different countries, fashion photographers and fashion bloggers Garance Dor and Scott Schuman use rich visual forms to capture fashion vanguard how to use J.Crew's single product to penetrate their personal characteristics and tell their own fashion attitude story.

The 7 fashion pioneers that have been announced include: the trend blog and the Liger owner of the famous Hongkong clothing store, miss Hilary Tsui, the founder of the popular culture magazine of Hongkong fashion Milk, Mr. M, the photographer and fashion blog from Madrid, the Berta Bernad, the Berlin online magazine "The Talks", the founder Sven Schumann, the Tokyo Popeye Magazine editor in chief, the Takahiro photographer, the Australian photographer and surfer, and the British violinist.

Reporter: what is the meaning of launching "Hello, World!"?

JL: one of our positions in the United States is to maintain a very close relationship with our customers, whether through private shopping assistants or directly to Mickey.

This gives us the opportunity to create a sense of belonging.

Now we are expanding globally, hoping to find ways to connect people from different parts of the world, some of whom may never have heard of J.Crew.

We hope to find a way to introduce ourselves.

We asked friends Scott and Garance to help.

They are very good at finding people. They not only have an extraordinary style, but also like to appreciate good quality and good design.

Reporter: Why did you choose these 10 "fashion pioneers"?

JL: we need such a person: the style of the idea is interesting and original, bold breakthrough, has its own cultural characteristics.

For example, Hilary Tsui has her own iconic style and is very interested in the special feature of her.

In the interview, she said that if she could only wear one color, she would choose phosphors.

This shows that she likes bright colors and fluorescent colors as we do.

Interviewer: you choose a J.Crew dress for fashion pioneers, then ask them to match your personal style?

JL: we let every fashion designer choose the costumes that best suit his personal style. We think this is very important.

We do not want to impose any style on anyone. Instead, we hope that we can find our own style and experience any J.Crew that suits us, perhaps Ludlow suits, fluorescent Blythe silk shirts, Italy Ballet Flat Shoes and cashmere cardigan.

Just suit yourself.

Reporter: what do you think of the current performance of Scott and Garance?

J L: amazing! We appreciate Scott and Garance, appreciate their pursuit of dreams, and open up the possibility of experiencing fashion world for so many people.

Recently, they also won a CFDA award.

We are very honored to find videos of them, so that people from all over the world can say hello to everyone and express their appreciation of the world displayed by Scott and Garance.

Their commitment will surely enhance the intimacy and integrity of the project.

Reporter: have you ever taken a trip with Scott and Garance? How do you see street fashion in different countries and regions?

JL: I really want to go together! Unfortunately, I can't arrange my time.

One of the exciting things about global expansion is that you start to see the influence of style and style in different places, countries and cultures.

I think this is an interesting place to live.

From this perspective, style and cuisine are very similar - Asian cuisine with American or Italy cuisine creates a very interesting mix and match.

Style is the same. Every country and every culture has its own preference for colors, prints, patterns and collocations. It is the best part to see the two styles coming together.

Reporter: inviting "real people" to display fashionable personality, what advantages do you have compared with model?

JL: correlation - I think it's fun to see people in your clothes and see how they dress.

See the person you know live in your place, go to the restaurant you frequented.

The same books and newspapers that you read.

The shooting of "real people" brings higher awareness and approachability to J.Crew.

Reporter: what is it that makes J.Crew stand out in the market?

JL: the uniqueness of our brand is that it is a lifestyle brand - we design for all people over the age of two.

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We design cashmere suits, wedding dresses, swimsuits, casual wear, and dress up for work.

Although our series has many elements, it still fits well.

We hope to accompany you when you are two years old, to your wedding, your first job until your grandson's wedding.

We want to take part in your whole life, not just a part of life.

Reporter: what is the creative concept of J.Crew?

JL: we follow the same three core ideas every quarter.

One is quality. Our product line is largely rooted in quality and committed to providing customers with the best design and details.

The other is men's underclothes -- women's wear and men's wear.

The third is our breadth, which is the difference between us and other designers. Color is very important to us.

We offer 18 colors of Italy cashmere, 32 Ballet Flat Shoes, pearl blue and lime yellow handbags, and fluorescent orange men's khaki trousers.

One of our brands is to enable people to experience a vibrant color that leads to our ultimate pursuit - a sense of humor.

We take our clothes, our business and our customers seriously, but at the same time, we also want to keep a sense of humor.